Chapter 1: Introduction
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The media is an institution that has been around for centuries. It plays a significant role in our society, providing information and entertainment. Globally, the media is critical for every society, as it helps shape public opinion and can be used to promote or discourage certain behaviors (Strömbäck et al., 2020). Over the years, the media has evolved and changed, with new technologies making it more accessible than ever before. In the past, the media was primarily controlled by large corporations and governments, which limited the ability of ethnic groups to tell their stories and promote themselves.